100% Malagasy is a campaign modelled on the similarly successful campaign of “Proudly South African” or “Made in Australia”.
A private initiative launched in 2009, the 100% Malagasy stamp of approval aims to place businesses owned and managed by Madagascar nationals on the map.
ASISTEN Travel is a 100% Malagasy company :
- the business is registered and pays taxes in Madagascar.
- the business is entirely owned by Malagasy nationals.
- the business’ employees are all Malagasy nationals.